9X Factor: So not quite culinary – but definately allows me to cook…Tivo
So i was at a conference a couple of weeks ago and a guy Andy MacAfee, you can see a debate between him and Davenport , both Davenport an AMac were there, now I’m starting to think it’s a little dog and pony-ish – nevertheless here’s the lesson/review.
Like the automatic trash can, if something is not 9X more interesting than your endowment (existing investment/technology), then you are not going to do it. It’s a little more complicated than that it includes loss and relative decision making criteria and analysis – but let’s keep it simple.
OK, so [tag]Tivo[/tag] – while not a clear direct contributor to my culinary lifestyle – it indirectly allows me to do this stuff. How might you ask – well I can time shift – time no longer matters – in fact I have NO IDEA what time shows are on, as I might be social networking, cooking or just hanging with the kids, but when I get ready i can watch EVERYTHING i want.
Back to the [tag]9X factor[/tag] and Tivo – while those of us that LOVE Tivo, love TIVO, there are a bunch of laggard luddites out that still spooling tape on their VCR and using DVD’s. (Just to clarify Andy credited another HBS person whom I forget on the 9X). So the reason they haven’t made the jump is the perceived increase in value is not worth abandoning the endowment/investment in the previous technology. So the 9X factor requires the cool shiny new thing to be 9 times more valuable for a tipping point jump. We’ll talk on the tipping point later, maybe in context of a knife review.
OK – I did the research and the person was John T. Gourville on the 9X.
Product: Tivo – conceptually not a specific thingy
Rating: Not relevant but 7 out of 5